INFORMATION, EDUCATION & COMMUNICATION

Integrated IEC bureau was established in Pune by the State Government for strengthening information, education & communication activities in Maharashtra.

 

General Objectives:

1. Prioritization of the IEC activities at Maharashtra State to disseminate messages on health education and govt schemes.
2. Integration and coordination of IEC activities conducted by various Bureau(s).
3. Formation and implementation of State IEC policy.
4. Planning, organizing and directing IEC activities in the State
5. Providing, consultation, technical assistance and guidance in IEC methods and media to field staff.
6. Training of the personnel of Health Department in IEC methods, techniques and material developments.
7. Developing cordial intradepartmental and interdepartmental relationship and building up good working relationship with various agencies.
8. Implementation of various IEC activities under external aided projects (E.C.WHO, UNICEF etc.)

Specific Objectives:

1. Planning health education activities regarding various National Health Programme.
2. Preparing health education material and to distribute at field level.
3. Organization of exhibition through District IEC Cells.
4. Publication of Monthly health magazine Maharashtra Arogya Patrika.
5. Organization of health education activities for various Women’s and Youth Groups.
6. Monitoring and evaluation of the health education activities and various media methods.
7. Management of Health Education activities.
8. Review of Health Education Projects in the State.
9. Organization of Mass Education activities on the occasion of various ‘Health Days’ such as World Health Day, World Population Day, World AIDS Day etc. At the district level and primary Health Center level. Such as film shows organized with the help of local panchayat bodies and voluntary organizations.
10. Developing T.V. spots, Radio Jingles. Films, CD’s & VCD’s Newspapers advertisements etc. for dissemination through the media channels.
11. Implementation of Dr. Anandibai Joshi and Vandniya Balasaheb Thakre Gaurav Purskar Yojana.

Summary on the Best practices, 

 Parivartan Van: IEC mobile van during at districts to support community mobilization for Covid 19. (An LED Van with branded messages on various health programs helps to engage the masses effectively.)

• Arogya Patrika: An official Health Magazine launched by the State Health IEC Bureau, started in 1982.
• Maha-Arogya Samvad – State IEC Portal: QR Code promotion for easy dissemination of IEC material on 30 plus health programs of the health department, started in the year 2019 (Supported by UNICEF).
• Social media channels by IEC Bureau: Instagram, Twitter, Facebook / Meta pages for social media engagements, started in the year 2019 (Supported by UNICEF).
• Capacity building and communication skill training for the FLWs and the district extension & media officers at the respective districts through workshops (online & offline both).
• Health Calendar for promoting health days: Promotion of preventive care by celebrating ‘Health days’ – a calendar works as a visual reminder and helps in advocacy, started in the year 2019 (Supported by UNICEF).
• Maha- Arogya Film Festival: To provide a platform to the new generation of video innovators through film and public communication technologies to raise awareness on health issues. And to increase public participation and respect for arts and crafts, started in year 2020
• Academic Partnership program: A non-paid fellowship offered to the universities to invite students to research, collaborate and contribute to develop health IEC by garnering the community insights. Also, an invitation for academic institutes to participate in the launch of Communication for Social Behavior Change Courses.
• Tribal connect IEC program: Creatives adapted in the local language for the tribal areas of Maharashtra (special focus on Melghat) to promote various topics such as Institutional delivery, Anemia Mukt Bharat, Routine Immunization, Family Planning, NTCP – Tobacco control program, and RNTCP – TB.
• Facebook/ Meta organization conducted a study and featured ‘MahaArogyaIECBureau Government of Maharashtra’ in ‘the meta global case studies’ section for raising awareness for the state of Maharashtra around Covid 19 related health messaging on Covid appropriate behavior and awareness of Covid 19 vaccination during the pandemic times, the campaign reached 17 Mn people.
• State IEC e-warehouse development activities to reorganizing the data – 250 Audio & Video files, Creative material for 30 plus Health programs.

 

Health Education IEC Material:

• IEC material like video films posters, folders, stickers have been produced for various health awareness programmes.
• Folders have published and distributed on Birth registration, immunization, Breast feeding, Nutrition, Smoking & Tobacco, JSY, Swine Flu Malaria, Dengue stc.
• Monthly Health Magazine (Arogya Patrika)
• V.C. stickers & Banners
• Flip Books & Flip Chart
• Production of TV spot on Programmes like pulse polio, Swine flue and Anti Tobacco campaign, National Programmes.
• Audio & video CD’s about various diseases
• Various sun pack sheets, Folders & poster about Health messages
• Health messages on hoarding, laminated panels regarding various health programme
• Awareness of Health Activities through Mobile, Van like Parivartan Express
• Awareness about National Rural Heath Mission Programme through mass media, mid media.
• Creation of T.V. spot & Radio Jingle on various subjects
• Documentary on PCPNDT named madhura
• Folk programmes, exhibition, documentaries, health workshop, inter personal communication, printed material in local language & through central Govt. & outreach bureau, Pune.
• IEC Material on various heath programme

Beneficiary:

People

Benefits:

Prioritization of the IEC activities at Maharashtra State to disseminate messages on health education and govt schemes